An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Ivan Mazour

Ivan Mazour

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer data and marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.

  • Entrepreneurship

    10X Thinking and Shareholder Updates

    by Ivan Mazour May 12, 2017
    May 12, 2017

    I remember, a long time ago, being saddened by the realisation that while in previous times a single individual could create something incredible, in our world it takes huge teams …

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  • Decision Analysis

    Half a decade of instinct sharpening – Key Decision Analysis Part 5

    by Ivan Mazour January 1, 2017
    January 1, 2017

    When I was young, it always confused me why grownups never seemed to know how to use any technology. Changing settings on a TV (ok using some poetic licence here …

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  • Top Posts

    Deliveroos vs Deliverees – The Revolution is Coming

    by Ivan Mazour August 20, 2016
    August 20, 2016

    Last Saturday I went to a meetup. It’s not how I typically spend my Saturday nights – usually it’s a toss-up between something social that my wife wants to do, …

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  • Productivity

    If you’re going to set an autoresponder – make it like these ones

    by Ivan Mazour January 30, 2016
    January 30, 2016

    Life doesn’t typically run on your terms. It’s not like you can say “oh hi illness, no I’d like you to not suddenly arise today – I’d like to take …

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  • Decision Analysis

    Four years into a focused process to sharpen my instincts

    by Ivan Mazour January 1, 2016
    January 1, 2016

    One of the things that we, as humans, have a serious affinity for is tradition. The more often something happens, in a regular way, the more excited we are about …

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  • Entrepreneurship

    You Must Build A SaaS Company

    by Ivan Mazour September 11, 2015
    September 11, 2015

    I often think that I don’t need or want holidays. When you’re running a startup, every day is fun, and when you’re right in the middle of it, you don’t …

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  • Leadership

    How a CEO turned an unhappy customer into the ultimate champion

    by Ivan Mazour August 23, 2015
    August 23, 2015

    A few years ago, in the early days of Ometria, we started using a recruitment company. More than a simple agency, this was a Recruitment Process Outsourcing (RPO) company which …

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  • Entrepreneurship

    Why Accountants Are Really Good At Referrals But Really Bad At Customer Success

    by Ivan Mazour June 28, 2015
    June 28, 2015

    Have you ever wondered why it’s so hard to get a good accountant. I have. Over and over again. Because the story always seems to go the same way. You …

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  • ProductivityTop Posts

    My notification protocol – vices, foductivity distractions, and how to have a happy life.

    by Ivan Mazour May 10, 2015
    May 10, 2015

    A few years ago I wrote about my communication protocol – the four channels of communication that I was willing to use, and which of them had to be used …

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  • Leadership

    Careful – you might just become Frank Underwood

    by Ivan Mazour March 7, 2015
    March 7, 2015

    For the past couple of weeks, I’ve found myself watching, analysing, and comparing some rather strange fictional characters. From Lou Bloom, the main character in Nightcrawler, to Christian Grey, to …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
  • Home
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