An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Ivan Mazour

Ivan Mazour

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer data and marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.

  • Top Posts

    The ultimate really simple guide to absolutely everything you need to know about Bitcoin

    by Ivan Mazour March 2, 2014
    March 2, 2014

    In just this past week, about ten people have asked me to explain to them things related to Bitcoin. As an entrepreneur, I couldn’t help seeing this as some market …

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  • ProductivityTop Posts

    Alarms are for wimps

    by Ivan Mazour February 22, 2014
    February 22, 2014

    As with most things, it seems I have accidentally overanalysed another topic, and developed a very strong opinion about it. This time it is about alarms. As a child I …

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    The Tournament – how to hire an awesome sales team

    by Ivan Mazour January 25, 2014
    January 25, 2014

    For the past two weeks, I’ve been running an even more intense selection and hiring process than our usual one, with it all culminating last Saturday with the final stage …

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  • Decision Analysis

    Still sharpening those instincts – Key Decision Analysis Part 2

    by Ivan Mazour January 1, 2014
    January 1, 2014

    Christmas is my favourite time of the year, but for slightly unusual reasons. I love the fact that I get to spend time with family, but even more than that …

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    How to build a B2B Unicorn

    by Ivan Mazour November 16, 2013
    November 16, 2013

    Now that probably sounds like a ridiculous title, but bear with me. What I want to talk about is how to build that most elusive of companies – a $1bn …

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  • ProductivityTop Posts

    Why using a PA to manage your calendar may make you look like a muppet

    by Ivan Mazour October 27, 2013
    October 27, 2013

    A while ago, I found myself spending a lot of time thinking about something – the intersection of two topics: PAs and calendar management. I realised that I had a …

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    How to give a great talk – and why that matters for everyday life

    by Ivan Mazour October 12, 2013
    October 12, 2013

    In the past few months, the number of speaking engagements I’ve been doing has increased rather sharply, and I’ve found myself spending a lot of time preparing talks. I’ve trained …

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  • Decision AnalysisTop Posts

    The 10 most instrumental lessons in shaping my life and success

    by Ivan Mazour September 21, 2013
    September 21, 2013

    I’m not usually into listicles. If done in the wrong way, you end up with a generic list of a few points which not only doesn’t provide any value to …

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    Why lunch meetings are the key to success – and when to say no

    by Ivan Mazour September 7, 2013
    September 7, 2013

    About a year ago I decided to take to heart the advice given in a book called Never Eat Alone. I never actually read the book – I figured the …

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    On angels, entrepreneurs, playboys and table hos

    by Ivan Mazour August 24, 2013
    August 24, 2013

    Disclaimer. This article is a metaphor – it is only for entertainment, no disrespect is intended to anyone. For a few years now, I’ve been in the somewhat unique position …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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