An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Leadership

  • Leadership

    We Are Ometrians – 2020

    by Ivan Mazour March 13, 2020
    March 13, 2020

    The best part of a decade ago, I wrote an article about how your startup should be a cult. I had come across a blog post describing a cult as …

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  • Decision AnalysisLeadership

    Still Learning – Key Decision Analysis Part 7

    by Ivan Mazour January 1, 2019
    January 1, 2019

    As I come up to my 35th birthday (hence the change in the name of my blog), accept that I missed my chance to make it onto a Forbes 35-under-35 …

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  • LeadershipTop Posts

    Forget Frank Underwood – when it comes to leadership it’s all about Gustavo Fring

    by Ivan Mazour August 20, 2017
    August 20, 2017

    A while back I wrote a blog post about Frank Underwood and a few other TV characters – in particular what these characters had in common, and which aspects of …

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  • Leadership

    How a CEO turned an unhappy customer into the ultimate champion

    by Ivan Mazour August 23, 2015
    August 23, 2015

    A few years ago, in the early days of Ometria, we started using a recruitment company. More than a simple agency, this was a Recruitment Process Outsourcing (RPO) company which …

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  • Leadership

    Careful – you might just become Frank Underwood

    by Ivan Mazour March 7, 2015
    March 7, 2015

    For the past couple of weeks, I’ve found myself watching, analysing, and comparing some rather strange fictional characters. From Lou Bloom, the main character in Nightcrawler, to Christian Grey, to …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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