An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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    10X Thinking and Shareholder Updates

    by Ivan Mazour May 12, 2017
    May 12, 2017

    I remember, a long time ago, being saddened by the realisation that while in previous times a single individual could create something incredible, in our world it takes huge teams …

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  • Entrepreneurship

    You Must Build A SaaS Company

    by Ivan Mazour September 11, 2015
    September 11, 2015

    I often think that I don’t need or want holidays. When you’re running a startup, every day is fun, and when you’re right in the middle of it, you don’t …

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  • Entrepreneurship

    Why Accountants Are Really Good At Referrals But Really Bad At Customer Success

    by Ivan Mazour June 28, 2015
    June 28, 2015

    Have you ever wondered why it’s so hard to get a good accountant. I have. Over and over again. Because the story always seems to go the same way. You …

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  • Entrepreneurship

    How people who are exceptional at what they do can still really screw things up

    by Ivan Mazour October 19, 2014
    October 19, 2014

    For pretty much this whole year, I’ve been truly struggling with two companies I’ve been working with. One is a service provider to me directly, and the other is a …

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  • EntrepreneurshipTop Posts

    We Are Ometrians – The Ometria Culture Deck – 2014

    by Ivan Mazour June 8, 2014
    June 8, 2014

    Note – this post is now pretty out of date. I’m keeping it up as it has my thoughts from back in 2014, but my latest thoughts on the Ometria …

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  • EntrepreneurshipTop Posts

    No hustlers and no connectors – the psychology of tech email intros

    by Ivan Mazour April 5, 2014
    April 5, 2014

    A few days ago, I found myself with a familiar sense of annoyance that normally leads to the word “muppets”, followed by me writing posts like this one. This time …

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  • EntrepreneurshipTop Posts

    Your startup shouldn’t be a company – it should be a cult

    by Ivan Mazour May 26, 2013
    May 26, 2013

    Note – this post is now pretty out of date. I’m keeping it up as it has my thoughts from back in 2013, but my latest thoughts on the Ometria …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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