An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Ivan Mazour

Ivan Mazour

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer data and marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.

  • Decision Analysis

    Being vs Becoming – Key Decision Analysis Part 11

    by Ivan Mazour January 10, 2023
    January 10, 2023

    Another year. Another set of decisions made. Another set of decisions analysed. This will be the eleventh time I write such a blog post, just as I did on the …

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  • Decision Analysis

    A decade of vital decisions – Key Decision Analysis Part 10

    by Ivan Mazour January 1, 2022
    January 1, 2022

    Ten years. There’s that quote that’s typically attributed to Bill Gates but has been said by just about everyone – you always overestimate what you can do in one year, …

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  • Decision Analysis

    Allostatic Load – Key Decision Analysis Part 9

    by Ivan Mazour January 1, 2021
    January 1, 2021

    The slight complexity of the decision analysis process that I run is that it works on a two year cycle, and therefore since this post is about decisions I made …

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  • Leadership

    We Are Ometrians – 2020

    by Ivan Mazour March 13, 2020
    March 13, 2020

    The best part of a decade ago, I wrote an article about how your startup should be a cult. I had come across a blog post describing a cult as …

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  • Decision Analysis

    Facing My Fear – Key Decision Analysis Part 8

    by Ivan Mazour January 1, 2020
    January 1, 2020

    Based on the tumbleweed rolling across my blog, 2019 must have been a busy year. It’s the first year in a decade that I haven’t managed to write a single …

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  • Decision AnalysisLeadership

    Still Learning – Key Decision Analysis Part 7

    by Ivan Mazour January 1, 2019
    January 1, 2019

    As I come up to my 35th birthday (hence the change in the name of my blog), accept that I missed my chance to make it onto a Forbes 35-under-35 …

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  • Data

    My TEDx talk – why we shouldn’t be scared of sharing our personal data

    by Ivan Mazour June 9, 2018
    June 9, 2018

    With all the news and media right now about why we should keep our data private, I wanted to give a talk about the alternative – why it’s important for …

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  • Management

    Chief Executive Ometrian – My User Guide

    by Ivan Mazour April 1, 2018
    April 1, 2018

    A few weeks ago our People Director and I were having a chat at the coffee machine in our office, and she mentioned a blog post she recently read, and …

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  • Decision Analysis

    Into the second half of the decade – Key Decision Analysis Part 6

    by Ivan Mazour January 1, 2018
    January 1, 2018

    Our minds work in such mysterious ways. At the moment I’m putting the final touches on my upcoming TEDx talk on the subject of how our expectations are outgrowing our …

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  • LeadershipTop Posts

    Forget Frank Underwood – when it comes to leadership it’s all about Gustavo Fring

    by Ivan Mazour August 20, 2017
    August 20, 2017

    A while back I wrote a blog post about Frank Underwood and a few other TV characters – in particular what these characters had in common, and which aspects of …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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