An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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  • LeadershipTop Posts

    Forget Frank Underwood – when it comes to leadership it’s all about Gustavo Fring

    by Ivan Mazour August 20, 2017
    August 20, 2017

    A while back I wrote a blog post about Frank Underwood and a few other TV characters – in particular what these characters had in common, and which aspects of …

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  • Top Posts

    Deliveroos vs Deliverees – The Revolution is Coming

    by Ivan Mazour August 20, 2016
    August 20, 2016

    Last Saturday I went to a meetup. It’s not how I typically spend my Saturday nights – usually it’s a toss-up between something social that my wife wants to do, …

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  • ProductivityTop Posts

    My notification protocol – vices, foductivity distractions, and how to have a happy life.

    by Ivan Mazour May 10, 2015
    May 10, 2015

    A few years ago I wrote about my communication protocol – the four channels of communication that I was willing to use, and which of them had to be used …

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  • Top Posts

    Being a true leader – why my dream is still a mission to Mars

    by Ivan Mazour January 17, 2015
    January 17, 2015

    Ever since I was a little boy, I wanted to build a space company. My mother was an applied mathematician whose PhD was focused on solar energy collection for spacecraft, …

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  • Decision AnalysisTop Posts

    The instinct sharpening continues – Key Decision Analysis Part 3

    by Ivan Mazour January 1, 2015
    January 1, 2015

    In what has become one of my favourite annual traditions, I woke up early this morning to go and dig out my pink “Key Decision Analysis” notepad, and have a …

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  • InvestingTop Posts

    How I raised an oversubscribed $2m angel round for my SaaS startup – with 10 key takeaways

    by Ivan Mazour November 15, 2014
    November 15, 2014

    Ever since we were featured in TechCrunch, twice, with what the journalist described as a “party round, with no obvious lead investor, though it’s hard to argue that this is …

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  • EntrepreneurshipTop Posts

    We Are Ometrians – The Ometria Culture Deck – 2014

    by Ivan Mazour June 8, 2014
    June 8, 2014

    Note – this post is now pretty out of date. I’m keeping it up as it has my thoughts from back in 2014, but my latest thoughts on the Ometria …

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  • InvestingTop Posts

    What Happens To The Founder Of A Company Backed By Angel Investors, If It Fails?

    by Ivan Mazour May 24, 2014
    May 24, 2014

    Last Saturday, I woke up early as usual and sat down to write. Checking my e-mails, I came across a weekly Quora summary, and a question that was interesting. The …

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  • EntrepreneurshipTop Posts

    No hustlers and no connectors – the psychology of tech email intros

    by Ivan Mazour April 5, 2014
    April 5, 2014

    A few days ago, I found myself with a familiar sense of annoyance that normally leads to the word “muppets”, followed by me writing posts like this one. This time …

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  • Top Posts

    The ultimate really simple guide to absolutely everything you need to know about Bitcoin

    by Ivan Mazour March 2, 2014
    March 2, 2014

    In just this past week, about ten people have asked me to explain to them things related to Bitcoin. As an entrepreneur, I couldn’t help seeing this as some market …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
  • Home
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