An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Ivan Mazour

Ivan Mazour

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer data and marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.

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    A lesson about success from one terrible and one great consultant

    by Ivan Mazour August 3, 2013
    August 3, 2013

    I normally approach any situation as one that I am in control of, and when things don’t go to plan I blame myself for not having been smart enough to …

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    Entrepreneurs feel fear too – just not when it comes to their businesses

    by Ivan Mazour July 13, 2013
    July 13, 2013

    A few minutes ago, I took off from Heathrow on a short flight to France, and noticed once again the intrinsic and uncontrollable fear that went through my mind and …

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    Hack your diet to become a better entrepreneur

    by Ivan Mazour July 6, 2013
    July 6, 2013

    All over the internet, there are blogs dedicated to life hacking. Half of my posts are about it – strategies to be more efficient, to get more done in a …

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    Holidays aren’t just for people with nothing better to do

    by Ivan Mazour June 22, 2013
    June 22, 2013

    In companies like mine, holidays are seen rather differently than they are by the rest of the world. Rather than excitedly looking forward to being able to get away from …

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    Go big or go home

    by Ivan Mazour June 8, 2013
    June 8, 2013

    For a few years now, I’ve been investing in technology startups for a very specific reason. I’ve built a number of businesses, but when I turned my attention to the …

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    Your startup shouldn’t be a company – it should be a cult

    by Ivan Mazour May 26, 2013
    May 26, 2013

    Note – this post is now pretty out of date. I’m keeping it up as it has my thoughts from back in 2013, but my latest thoughts on the Ometria …

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    Three lessons from three failures

    by Ivan Mazour May 18, 2013
    May 18, 2013

    Over the past decade I have founded a number of companies – seven, in fact. All of them are still running, even though not all have gone well. Some I …

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    How to raise your children to become successful entrepreneurs

    by Ivan Mazour May 12, 2013
    May 12, 2013

    Looking back on it, from the day I was born I was raised to become an entrepreneur. My mother was a scientist, and my father was a “businessman”, which was …

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    The top skills and character traits for an entrepreneur in 2013

    by Ivan Mazour May 5, 2013
    May 5, 2013

    One of my personal development processes, some of which I have described before, is an Evernote document which contains the character traits, attitudes, skills and abilities which I feel would …

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    Content marketing – a skill you absolutely must have to succeed

    by Ivan Mazour April 27, 2013
    April 27, 2013

    Ever since I can remember, my father has been writing books. His work is hugely demanding, of both time and energy, and yet he always found additional time to put …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

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May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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