An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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    How to build a B2B Unicorn

    by Ivan Mazour November 16, 2013
    November 16, 2013

    Now that probably sounds like a ridiculous title, but bear with me. What I want to talk about is how to build that most elusive of companies – a $1bn …

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  • Decision AnalysisTop Posts

    The 10 most instrumental lessons in shaping my life and success

    by Ivan Mazour September 21, 2013
    September 21, 2013

    I’m not usually into listicles. If done in the wrong way, you end up with a generic list of a few points which not only doesn’t provide any value to …

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    Why lunch meetings are the key to success – and when to say no

    by Ivan Mazour September 7, 2013
    September 7, 2013

    About a year ago I decided to take to heart the advice given in a book called Never Eat Alone. I never actually read the book – I figured the …

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    On angels, entrepreneurs, playboys and table hos

    by Ivan Mazour August 24, 2013
    August 24, 2013

    Disclaimer. This article is a metaphor – it is only for entertainment, no disrespect is intended to anyone. For a few years now, I’ve been in the somewhat unique position …

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    Hack your diet to become a better entrepreneur

    by Ivan Mazour July 6, 2013
    July 6, 2013

    All over the internet, there are blogs dedicated to life hacking. Half of my posts are about it – strategies to be more efficient, to get more done in a …

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    Go big or go home

    by Ivan Mazour June 8, 2013
    June 8, 2013

    For a few years now, I’ve been investing in technology startups for a very specific reason. I’ve built a number of businesses, but when I turned my attention to the …

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  • EntrepreneurshipTop Posts

    Your startup shouldn’t be a company – it should be a cult

    by Ivan Mazour May 26, 2013
    May 26, 2013

    Note – this post is now pretty out of date. I’m keeping it up as it has my thoughts from back in 2013, but my latest thoughts on the Ometria …

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    Three lessons from three failures

    by Ivan Mazour May 18, 2013
    May 18, 2013

    Over the past decade I have founded a number of companies – seven, in fact. All of them are still running, even though not all have gone well. Some I …

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    The top skills and character traits for an entrepreneur in 2013

    by Ivan Mazour May 5, 2013
    May 5, 2013

    One of my personal development processes, some of which I have described before, is an Evernote document which contains the character traits, attitudes, skills and abilities which I feel would …

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  • ProductivityTop Posts

    Why you should ban incoming calls immediately – the MM1 Approach

    by Ivan Mazour April 21, 2013
    April 21, 2013

    These days we have so many different forms of communication available to us. I use e-mail, Google Chat, text messages and phone calls on a daily basis, supplemented by shared …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

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August 20, 2017

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August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
  • Home
  • About Me
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