An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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  • ProductivityTop Posts

    Alarms are for wimps

    by Ivan Mazour February 22, 2014
    February 22, 2014

    As with most things, it seems I have accidentally overanalysed another topic, and developed a very strong opinion about it. This time it is about alarms. As a child I …

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    The Tournament – how to hire an awesome sales team

    by Ivan Mazour January 25, 2014
    January 25, 2014

    For the past two weeks, I’ve been running an even more intense selection and hiring process than our usual one, with it all culminating last Saturday with the final stage …

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    How to build a B2B Unicorn

    by Ivan Mazour November 16, 2013
    November 16, 2013

    Now that probably sounds like a ridiculous title, but bear with me. What I want to talk about is how to build that most elusive of companies – a $1bn …

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  • ProductivityTop Posts

    Why using a PA to manage your calendar may make you look like a muppet

    by Ivan Mazour October 27, 2013
    October 27, 2013

    A while ago, I found myself spending a lot of time thinking about something – the intersection of two topics: PAs and calendar management. I realised that I had a …

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  • Decision AnalysisTop Posts

    The 10 most instrumental lessons in shaping my life and success

    by Ivan Mazour September 21, 2013
    September 21, 2013

    I’m not usually into listicles. If done in the wrong way, you end up with a generic list of a few points which not only doesn’t provide any value to …

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    On angels, entrepreneurs, playboys and table hos

    by Ivan Mazour August 24, 2013
    August 24, 2013

    Disclaimer. This article is a metaphor – it is only for entertainment, no disrespect is intended to anyone. For a few years now, I’ve been in the somewhat unique position …

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  • EntrepreneurshipTop Posts

    Your startup shouldn’t be a company – it should be a cult

    by Ivan Mazour May 26, 2013
    May 26, 2013

    Note – this post is now pretty out of date. I’m keeping it up as it has my thoughts from back in 2013, but my latest thoughts on the Ometria …

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  • ProductivityTop Posts

    Why you should ban incoming calls immediately – the MM1 Approach

    by Ivan Mazour April 21, 2013
    April 21, 2013

    These days we have so many different forms of communication available to us. I use e-mail, Google Chat, text messages and phone calls on a daily basis, supplemented by shared …

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  • Top PostsUncategorized

    Just keep swimming – but only in the direction you want

    by Ivan Mazour March 30, 2013
    March 30, 2013

    Back in 2010, I was busy running my property management company, Park Street Estates, and doing property development through Innova Kapital. Even though I had studied mathematics at Cambridge, the …

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    The right way to do a cold e-mail approach

    by Ivan Mazour March 16, 2013
    March 16, 2013

    Since the beginning of the year, my team has been researching the UK e-commerce analytics market. The first step towards this was to understand what existing products were being used …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

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August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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