An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Decision Analysis

  • Decision Analysis

    Being vs Becoming – Key Decision Analysis Part 11

    by Ivan Mazour January 10, 2023
    January 10, 2023

    Another year. Another set of decisions made. Another set of decisions analysed. This will be the eleventh time I write such a blog post, just as I did on the …

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  • Decision Analysis

    A decade of vital decisions – Key Decision Analysis Part 10

    by Ivan Mazour January 1, 2022
    January 1, 2022

    Ten years. There’s that quote that’s typically attributed to Bill Gates but has been said by just about everyone – you always overestimate what you can do in one year, …

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  • Decision Analysis

    Allostatic Load – Key Decision Analysis Part 9

    by Ivan Mazour January 1, 2021
    January 1, 2021

    The slight complexity of the decision analysis process that I run is that it works on a two year cycle, and therefore since this post is about decisions I made …

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  • Decision Analysis

    Facing My Fear – Key Decision Analysis Part 8

    by Ivan Mazour January 1, 2020
    January 1, 2020

    Based on the tumbleweed rolling across my blog, 2019 must have been a busy year. It’s the first year in a decade that I haven’t managed to write a single …

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  • Decision AnalysisLeadership

    Still Learning – Key Decision Analysis Part 7

    by Ivan Mazour January 1, 2019
    January 1, 2019

    As I come up to my 35th birthday (hence the change in the name of my blog), accept that I missed my chance to make it onto a Forbes 35-under-35 …

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  • Decision Analysis

    Into the second half of the decade – Key Decision Analysis Part 6

    by Ivan Mazour January 1, 2018
    January 1, 2018

    Our minds work in such mysterious ways. At the moment I’m putting the final touches on my upcoming TEDx talk on the subject of how our expectations are outgrowing our …

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  • Decision Analysis

    Half a decade of instinct sharpening – Key Decision Analysis Part 5

    by Ivan Mazour January 1, 2017
    January 1, 2017

    When I was young, it always confused me why grownups never seemed to know how to use any technology. Changing settings on a TV (ok using some poetic licence here …

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  • Decision Analysis

    Four years into a focused process to sharpen my instincts

    by Ivan Mazour January 1, 2016
    January 1, 2016

    One of the things that we, as humans, have a serious affinity for is tradition. The more often something happens, in a regular way, the more excited we are about …

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  • Decision AnalysisTop Posts

    The instinct sharpening continues – Key Decision Analysis Part 3

    by Ivan Mazour January 1, 2015
    January 1, 2015

    In what has become one of my favourite annual traditions, I woke up early this morning to go and dig out my pink “Key Decision Analysis” notepad, and have a …

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  • Decision Analysis

    Still sharpening those instincts – Key Decision Analysis Part 2

    by Ivan Mazour January 1, 2014
    January 1, 2014

    Christmas is my favourite time of the year, but for slightly unusual reasons. I love the fact that I get to spend time with family, but even more than that …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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An Entrepreneur in London by Ivan Mazour
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