An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Ivan Mazour

Ivan Mazour

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer data and marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.

  • ProductivityTop Posts

    Why you should ban incoming calls immediately – the MM1 Approach

    by Ivan Mazour April 21, 2013
    April 21, 2013

    These days we have so many different forms of communication available to us. I use e-mail, Google Chat, text messages and phone calls on a daily basis, supplemented by shared …

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    The APM Principle – what StarCraft teaches us about real life success

    by Ivan Mazour April 6, 2013
    April 6, 2013

    How many things do you think you can do in an hour? How many problems can you locate, think through, come up with a solution to, and then actually solve …

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    Just keep swimming – but only in the direction you want

    by Ivan Mazour March 30, 2013
    March 30, 2013

    Back in 2010, I was busy running my property management company, Park Street Estates, and doing property development through Innova Kapital. Even though I had studied mathematics at Cambridge, the …

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    The right way to do a cold e-mail approach

    by Ivan Mazour March 16, 2013
    March 16, 2013

    Since the beginning of the year, my team has been researching the UK e-commerce analytics market. The first step towards this was to understand what existing products were being used …

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    In a world of flux finding A-players isn’t enough

    by Ivan Mazour March 2, 2013
    March 2, 2013

    Yesterday I spent the day at the London Web Summit, listening to many successful entrepreneurs tell their stories and provide advice. Mike Lynch, who recently sold Autonomy for £10bn, made …

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    You can’t hide from life – why entrepreneurs take risks

    by Ivan Mazour February 17, 2013
    February 17, 2013

    When I was eighteen, I took a gap year between school and university. Partly it was because I had many ideas about how to get involved in the world of …

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    The kid who made a billion from playing computer games

    by Ivan Mazour February 2, 2013
    February 2, 2013

    My favourite blog post is probably the one about ivansparty.com – a site on which I posted photos and let people comment on them. It even got re-published in the …

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    Beware the lollipop of mediocrity

    by Ivan Mazour January 25, 2013
    January 25, 2013

    Every day we deal with an incessant stream of decisions, from personal choices about diet and exercise, to business related ones about the quality of our work and the performance …

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  • ProductivityTop Posts

    The single most unfair advantage a person can get

    by Ivan Mazour January 13, 2013
    January 13, 2013

    For a long time now I’ve been trying to find ways to maximise the productiveness of my time. Whether that comes from my current ambition to achieve great things, or …

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  • Decision Analysis

    How to sharpen your instincts – Key Decision Analysis

    by Ivan Mazour January 1, 2013
    January 1, 2013

    Christmas is a time when the hectic life of even the busiest entrepreneur shifts down a gear, mostly as a personal choice on our part to spend time with our …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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