An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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  • Decision AnalysisTop Posts

    The 10 most instrumental lessons in shaping my life and success

    by Ivan Mazour September 21, 2013
    September 21, 2013

    I’m not usually into listicles. If done in the wrong way, you end up with a generic list of a few points which not only doesn’t provide any value to …

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    Why lunch meetings are the key to success – and when to say no

    by Ivan Mazour September 7, 2013
    September 7, 2013

    About a year ago I decided to take to heart the advice given in a book called Never Eat Alone. I never actually read the book – I figured the …

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    Hack your diet to become a better entrepreneur

    by Ivan Mazour July 6, 2013
    July 6, 2013

    All over the internet, there are blogs dedicated to life hacking. Half of my posts are about it – strategies to be more efficient, to get more done in a …

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    Content marketing – a skill you absolutely must have to succeed

    by Ivan Mazour April 27, 2013
    April 27, 2013

    Ever since I can remember, my father has been writing books. His work is hugely demanding, of both time and energy, and yet he always found additional time to put …

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  • ProductivityTop Posts

    Why you should ban incoming calls immediately – the MM1 Approach

    by Ivan Mazour April 21, 2013
    April 21, 2013

    These days we have so many different forms of communication available to us. I use e-mail, Google Chat, text messages and phone calls on a daily basis, supplemented by shared …

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    The APM Principle – what StarCraft teaches us about real life success

    by Ivan Mazour April 6, 2013
    April 6, 2013

    How many things do you think you can do in an hour? How many problems can you locate, think through, come up with a solution to, and then actually solve …

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  • Top Posts

    The right way to do a cold e-mail approach

    by Ivan Mazour March 16, 2013
    March 16, 2013

    Since the beginning of the year, my team has been researching the UK e-commerce analytics market. The first step towards this was to understand what existing products were being used …

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  • ProductivityTop Posts

    The single most unfair advantage a person can get

    by Ivan Mazour January 13, 2013
    January 13, 2013

    For a long time now I’ve been trying to find ways to maximise the productiveness of my time. Whether that comes from my current ambition to achieve great things, or …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

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My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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