An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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  • Decision AnalysisTop Posts

    The 10 most instrumental lessons in shaping my life and success

    by Ivan Mazour September 21, 2013
    September 21, 2013

    I’m not usually into listicles. If done in the wrong way, you end up with a generic list of a few points which not only doesn’t provide any value to …

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    Why lunch meetings are the key to success – and when to say no

    by Ivan Mazour September 7, 2013
    September 7, 2013

    About a year ago I decided to take to heart the advice given in a book called Never Eat Alone. I never actually read the book – I figured the …

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    The top skills and character traits for an entrepreneur in 2013

    by Ivan Mazour May 5, 2013
    May 5, 2013

    One of my personal development processes, some of which I have described before, is an Evernote document which contains the character traits, attitudes, skills and abilities which I feel would …

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    In a world of flux finding A-players isn’t enough

    by Ivan Mazour March 2, 2013
    March 2, 2013

    Yesterday I spent the day at the London Web Summit, listening to many successful entrepreneurs tell their stories and provide advice. Mike Lynch, who recently sold Autonomy for £10bn, made …

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    You can’t hide from life – why entrepreneurs take risks

    by Ivan Mazour February 17, 2013
    February 17, 2013

    When I was eighteen, I took a gap year between school and university. Partly it was because I had many ideas about how to get involved in the world of …

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    Beware the lollipop of mediocrity

    by Ivan Mazour January 25, 2013
    January 25, 2013

    Every day we deal with an incessant stream of decisions, from personal choices about diet and exercise, to business related ones about the quality of our work and the performance …

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  • ProductivityTop Posts

    The single most unfair advantage a person can get

    by Ivan Mazour January 13, 2013
    January 13, 2013

    For a long time now I’ve been trying to find ways to maximise the productiveness of my time. Whether that comes from my current ambition to achieve great things, or …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

Deliveroos vs Deliverees – The Revolution is Coming

August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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