An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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    The top skills and character traits for an entrepreneur in 2013

    by Ivan Mazour May 5, 2013

    One of my personal development processes, some of which I have described before, is an Evernote document which contains the character traits, attitudes, skills and abilities which I feel would be valuable to me as an entrepreneur. Whenever I come across a blog post or a talk which inspires me, I consider why that is, and write down what I need to do to be more like that person. My document is split into three sections. The main section is just a dump of ideas – I put my thoughts there whenever they arise. The top part of the document is filled with those traits that I want to develop over the course of this particular year. Finally the bottom part contains traits which I feel I have now developed – I keep them there as a reminder so I can see if I am starting to forget any of them.

    Last year I focused on a few which I feel I have now incorporated. They included internalising the value of networking and meeting people, for example, and having done this I am now at the point where my next available lunch slot is in 11 weeks’ time. This year I have been focusing on some new ones, and as we come to the half-way point of the year, I thought I would write them down and elaborate on the reasons behind why I think they are vital for entrepreneurs, and anyone aspiring to success.

    True Grit1. To have absolute incorruptible Grit.

    Grit is a fascinating term. Its official definition is that it a positive non-cognitive trait that involves perseverance of effort to accomplish a long term goal no matter what obstacles or challenges lay within the path to it. A few years ago a number of professors at the University of Pennsylvania wrote a paper defining Grit and producing a test by which you can measure your own Grit score. When I originally took it I was somewhat disappointed.

    My issues were never with completing what I started, but with being distracted by new projects. My interests have changed wildly, both in business and in the leisure activities I enjoy. I would obsess over certain ideas, but then soon find them rather unexciting.

    In the end, I decided that going back to Cambridge would be the best way to build Grit. Using the memory of the discipline which I built up over that year, I am spending this year ensuring that I am never distracted, and that I always focus on the task that logically needs to be done next, not on the one which I feel like doing at the time. This way, there is no option to be distracted by new projects, and I am always moving towards the most important goal.

    computer2. To always be Curious.

    This is something that has stuck with me since I first heard Joi Ito speak and read his story. Reading about the many different things he has done was very inspirational, but even more so was his advice about how he got to where he is – that we must retain the curiosity that we had as children, and that we must keep building things and learning how things work.

    There was a time in my early twenties that I lost this curiosity. Throughout my childhood my favourite thing was Lego – I would always be building things. In my teenage years, it was computers. I would be building them constantly. And then when I first started in business, I was excited by the idea of building companies, and lost touch with the curiosity that had always inspired me to build smaller things. Over those years my world view became much more limited and with that came a lack of inspiration, a lack of creativity and a lack of confidence.

    This year I am bringing back the Curiosity. I’ve persevered in getting understanding how web applications work, to the point of building HyperlinkedIn myself. I am back to constantly building computers. Everything I come across – whether it is a device, a business or even an individual – I am constantly trying to work out how and why they work. It has brought back the confidence to be able to understand and do anything, as well as a wealth of new ideas.

    08_11_Roots3. To always go after the Cause of the problem.

    I spent a few years recently doing nothing but fighting fires. There were some huge problems that needed resolving, but I had not been aware of how they had arisen, and this made it impossible to do anything other than try and fix the symptoms. A lot of time was wasted on this, as ultimately issues cannot be resolved if you go after them at the surface. By the time I realised, it was too late to do anything about it.

    Jeff Bezos once wrote in a letter to the Amazon shareholders that while walking through one of his fulfillment centres a Kaizen expert turned to him and said “I’m in favour of a clean fulfillment centre, but why are you cleaning? Why don’t you eliminate the source of dirt?” As Jeff Bezos wrote – hearing it, he felt like the Karate Kid. Reading this, so did I.

    This kind of thought may seems strange to others, but it demonstrates absolute commitment to solving problems at their root. Even with something as obvious as dirt, Jeff Bezos and his team still refused to just deal with the symptoms. This year I am applying this approach to everything. Whenever something goes wrong, I immediately work out why, and then change it. If you want to create something truly amazing, it is the only way.

    May 5, 2013 3 comments
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    Content marketing – a skill you absolutely must have to succeed

    by Ivan Mazour April 27, 2013
    April 27, 2013

    Ever since I can remember, my father has been writing books. His work is hugely demanding, of both time and energy, and yet he always found additional time to put …

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    Why you should ban incoming calls immediately – the MM1 Approach

    by Ivan Mazour April 21, 2013
    April 21, 2013

    These days we have so many different forms of communication available to us. I use e-mail, Google Chat, text messages and phone calls on a daily basis, supplemented by shared …

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    The APM Principle – what StarCraft teaches us about real life success

    by Ivan Mazour April 6, 2013
    April 6, 2013

    How many things do you think you can do in an hour? How many problems can you locate, think through, come up with a solution to, and then actually solve …

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    Just keep swimming – but only in the direction you want

    by Ivan Mazour March 30, 2013
    March 30, 2013

    Back in 2010, I was busy running my property management company, Park Street Estates, and doing property development through Innova Kapital. Even though I had studied mathematics at Cambridge, the …

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    The right way to do a cold e-mail approach

    by Ivan Mazour March 16, 2013
    March 16, 2013

    Since the beginning of the year, my team has been researching the UK e-commerce analytics market. The first step towards this was to understand what existing products were being used …

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    In a world of flux finding A-players isn’t enough

    by Ivan Mazour March 2, 2013
    March 2, 2013

    Yesterday I spent the day at the London Web Summit, listening to many successful entrepreneurs tell their stories and provide advice. Mike Lynch, who recently sold Autonomy for £10bn, made …

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    You can’t hide from life – why entrepreneurs take risks

    by Ivan Mazour February 17, 2013
    February 17, 2013

    When I was eighteen, I took a gap year between school and university. Partly it was because I had many ideas about how to get involved in the world of …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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An Entrepreneur in London by Ivan Mazour
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