An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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    In a world of flux finding A-players isn’t enough

    by Ivan Mazour March 2, 2013
    March 2, 2013

    Yesterday I spent the day at the London Web Summit, listening to many successful entrepreneurs tell their stories and provide advice. Mike Lynch, who recently sold Autonomy for £10bn, made …

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    The kid who made a billion from playing computer games

    by Ivan Mazour February 2, 2013
    February 2, 2013

    My favourite blog post is probably the one about ivansparty.com – a site on which I posted photos and let people comment on them. It even got re-published in the …

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    Beware the lollipop of mediocrity

    by Ivan Mazour January 25, 2013
    January 25, 2013

    Every day we deal with an incessant stream of decisions, from personal choices about diet and exercise, to business related ones about the quality of our work and the performance …

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    The single most unfair advantage a person can get

    by Ivan Mazour January 13, 2013
    January 13, 2013

    For a long time now I’ve been trying to find ways to maximise the productiveness of my time. Whether that comes from my current ambition to achieve great things, or …

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    Leveraging the Knowledge Gap or How to Make a Billion

    by Ivan Mazour October 18, 2012
    October 18, 2012

    Spending the past two days at The Mobile Show – a conference for brands trying to understand the huge shift in consumer attitude towards mobile technology – has reminded me …

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    Master of all trades

    by Ivan Mazour December 29, 2011
    December 29, 2011

    At a school reunion the other day, it was rather interesting to see the different directions that the lives of some extremely intelligent people had taken. We were all King’s …

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    My first business failure

    by Ivan Mazour March 21, 2011
    March 21, 2011

    At the age of eleven, most boys are into video games. The same was true for me, but in addition to playing them, I was interested in everything about them …

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    A lesson I wish I could teach the teenage me

    by Ivan Mazour February 16, 2011
    February 16, 2011

    Back in the nineties, web site authoring tools like Dreamweaver and simple hosting sites like Godaddy were but a distant dream, and to make a web site you had to …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

Forget Frank Underwood – when it comes to...

August 20, 2017

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August 20, 2016

My notification protocol – vices, foductivity distractions, and...

May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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