An Entrepreneur in London by Ivan Mazour
A collection of thoughts and memories about my life in London, juggling working, learning, writing, and being an entrepreneur and investor.
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Ivan Mazour

Ivan Mazour

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer data and marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.

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    Fantastic advice to entrepreneurs and investors from David S. Rose

    by Ivan Mazour December 8, 2012
    December 8, 2012

    Should you be an entrepreneur or investor? If you’re interested in technology, do you go the high-risk route of starting a company, or do you take up a career in …

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  • Investing

    My Approach to Investing – by Ivan Mazour

    by Ivan Mazour November 29, 2012
    November 29, 2012

    A few weeks ago I gave a talk on my approach to investing, and as I formulated my thoughts into a coherent description, it struck me that it would make …

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    Leveraging the Knowledge Gap or How to Make a Billion

    by Ivan Mazour October 18, 2012
    October 18, 2012

    Spending the past two days at The Mobile Show – a conference for brands trying to understand the huge shift in consumer attitude towards mobile technology – has reminded me …

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    Shooting for the Moon

    by Ivan Mazour August 24, 2012
    August 24, 2012

    Ever since I was little, my grand vision of what I wanted to achieve in my lifetime was to set up a colony on Mars. Inspired first by films, and …

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    This site has just moved from Tumblr to WordPress

    by Ivan Mazour June 27, 2012
    June 27, 2012

    Dear readers, I’ve just moved my blog from Tumblr to WordPress to use some of the more advanced features available on the platform. With a few hours of customisation, the …

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    Master of all trades

    by Ivan Mazour December 29, 2011
    December 29, 2011

    At a school reunion the other day, it was rather interesting to see the different directions that the lives of some extremely intelligent people had taken. We were all King’s …

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    The Importance of Customer Service

    by Ivan Mazour July 27, 2011
    July 27, 2011

    Any purchasing decision, whether for a cheap day-to-day item, or a huge life-changing asset, is always a mental battle between the one side of your brain which says you ‘want’ …

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    It all adds up

    by Ivan Mazour April 26, 2011
    April 26, 2011

    My earliest memory from secondary school was the morning assembly on the first day. Over a thousand boys were crammed into a hall, listening to what was at the time …

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    My first business failure

    by Ivan Mazour March 21, 2011
    March 21, 2011

    At the age of eleven, most boys are into video games. The same was true for me, but in addition to playing them, I was interested in everything about them …

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    Entrepreneurs and Market Saturation

    by Ivan Mazour March 1, 2011
    March 1, 2011

    Over the past couple of years, I’ve started several businesses, each of them small and mainly aimed at providing a professional and personalised service to a small number of carefully …

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About Me

About Me

CEO and Founder - Ometria

I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.


Prior to starting Ometria I was an angel investor, helping over 30 UK technology startups grow through their early stages, including companies like What3Words and accelerators like Entrepreneur First.


As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, I am the author of a number of books including “Russian Convoys – Memories of the Heart”, as well as a regular public speaker on topics of data and AI.


Read my full story on the About Ivan Mazour page.

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Top Posts

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May 10, 2015
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An Entrepreneur in London by Ivan Mazour
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